O B J E C T I V E
Redesign a visual identity for a design conference. Create a strong and sophisticated visual concept that matches the feel of the conference. Attract designers with things they know best, typography and color.
S O L U T I O N
Design Camp is an event held by AIGA Minnesota, where designers are taken to the great outdoors to reconnect with their profession and passions. Typography, color and composition are highly important in this solution given its target. This highly flexible design adapts to the conference’s needs. The different textures and overlaid elements represent the different parts of the process to solidify ideas.