A successful discovery
for a long lost personality
for a long lost personality
O B J E C T I V E
Rebrand a Mexican restaurant. Design a new brand position and identity that gives a new look and environment that accompanies the transformation from fast-food to a restaurant and bar. Develop a brand and graphic system for Donkeys that goes with the restaurant’s new style and set an uplifting mood for the patrons.
S O L U T I O N
Donkeys’ strong identity system, completely new logo, and guidelines create a brand that is alive and transforms itself with bright colors, establishing glowing contrasts that highlight the industrial environment of the restaurant.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/8ae5149b-46e6-4e51-a075-3ad9db387dfe/e50180c4-0b20-4dd5-a496-6ab3809d31ee_rw_3840.jpg?h=ebcd1c799e537fff75a6fb2759206a8d)
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