A successful discovery
for a long lost personality
for a long lost personality
O B J E C T I V E
Rebrand a Mexican restaurant. Design a new brand position and identity that gives a new look and environment that accompanies the transformation from fast-food to a restaurant and bar. Develop a brand and graphic system for Donkeys that goes with the restaurant’s new style and set an uplifting mood for the patrons.
S O L U T I O N
Donkeys’ strong identity system, completely new logo, and guidelines create a brand that is alive and transforms itself with bright colors, establishing glowing contrasts that highlight the industrial environment of the restaurant.
