An empowering exploration
for children's purpose and passions
for children's purpose and passions
O B J E C T I V E
Rebrand a dead, dying or defunct brand. Rediscover its origin story and mission in order to revive it. Bring the brand back to life by enlarging its products and creating future extensions that will drive the brand to new success by maintaining its core beliefs.
S O L U T I O N
Gymboree’s new brand welcomes a new life style. They empower children to find purpose, passion and themselves. They invite families to become active explores of who they want to be. A custom typeface was designed to create a strong logotype that maintains the curves from the icon. A combination of bright and warm colors add personality and expression. Its main purpose is to connect with kids and parents and lead them to a more natural, active and explorer life.
