An optimistic end
to the food crisis while also
reducing food waste
to the food crisis while also
reducing food waste
O B J E C T I V E
Develop a brand and system that solves a problem. Design a series of visual elements in a variety of media that work together as an engaging and relevant solution to food waste in the restaurant industry.
Develop a brand and system that solves a problem. Design a series of visual elements in a variety of media that work together as an engaging and relevant solution to food waste in the restaurant industry.
S O L U T I O N
Feedbound’s goal is to re-purpose food that would end up in the trash and give full and healthy meals to people who need them. Feedbound is an approachable system in which restaurants would benefit from helping their community, while also reducing waste. It gives restaurants everything they need to make this change. The brand brings together restaurants, volunteers and people in need. The bright colors paired with simple phrases and bold type help make this complicated subject into a positive and uplifting affair.
Feedbound’s goal is to re-purpose food that would end up in the trash and give full and healthy meals to people who need them. Feedbound is an approachable system in which restaurants would benefit from helping their community, while also reducing waste. It gives restaurants everything they need to make this change. The brand brings together restaurants, volunteers and people in need. The bright colors paired with simple phrases and bold type help make this complicated subject into a positive and uplifting affair.
